Payed promotion (conclusion)

After a few days running the $0.02 AdMob campaign for GPS, find me! I terminate my budget. 

My first impression is good and I am very satisfied because for only $45.06 I got 259,194 impressions and 4,172 clicks, which is much more than what I could get by sending messages to forums or paying for a review.

I am not so naive as to think that all clicks were done on purpose as there is certainly a large percentage of unwanted clicks and clicks made ​​for the sole purpose of supporting the application that shows the add.

But the effect on the download is visible as you can see from the graph below:

A marks the day when I begun the $0.01 campaign and B the day when I started the $0.02 campaign. The little increase of downloads in the period AB could be a simply statistic fluctuation, but after B there is a real increment. In just five days I got 68 installs!

Now that the campaign is over I want to see if these 68 new installs would generate more downloads via the mechanism of the "tell to a friend".

Next week an update.