GPS, find me!

Here we are. It's time to introduce the killer application :)

A common GPS navigation tool is designed to find fixed locations with certain recognizable landmarks (streets and squares), but it fails miserably when it comes to locate a person who is in a large open space such as a beach.

GPS, find me!, as the name suggests, helps people to find each other in these situations by providing an arrow and a distance indicator which always point to the place you need to reach, even if it is moving.

Here you can find more details:

Google Play
https://play.google.com/store/apps/details?id=gpsfindme.benamati.it

Youtube
http://www.youtube.com/watch?v=ZnKLiYx1PSg

Website
http://www.benamati.it/gpsfindme/index-en.html

After this short introduction let's talk about my strategies.

As first step I look if there was something similar on Google Play because if you want to have success you should not have big competitors. In my case there was nothing doing what I wanted to provide with my application.

As second step I tried to develop an idiot proof user interface, but we will see in another post that I failed as the idiots are very intelligent when it comes to avoid the protections you setup to protect them from themselves.

Third: I wrote a complete user manual to give the user the possibility to learn how the application work even before its installation.

For the promotion I created a video for Youtube, several screenshoots and some original graphics (icon and function image).

I submitted then the application to 17 Italian forums and android sites and I used also auto promotion on my previous applications.

Well, after a couple of weeks the active installs started to grow at a rate of 200 per day. I reached 5000 active installs in a few weeks, and this only with Italians which are 89% of the total.

Surprisingly, but not too much, I got a lot of downloads from countries in which there are large desertic areas. Tunisia, Iraq, Egypt and Saudi Arabia, all together, have 2.61% of the total, and this without even promote the application in their countries.

It is a couple of days that I see a slow decrease, probably because I reached the saturation point for the Italian market. It is time now to move to other markets.

Now is time to move on and spend my energies to promote the application in the USA and South Korea, where, according to Google Play, the most GPS applications are downloaded.